Product design, design systems, working methods and identity work. Each one explains the decision, not just the outcome — including the directions that got killed.
A two-iteration contest experiment connecting a desirable event reward to one clear acquisition action: bring a friend into the app.
A four-sided food delivery app — customer, restaurant, rider, support — sharing one order that changes state 11 times. Where AI helps, where it fails, and where I keep it out.
A browser-based AR experience connecting origami, a physical installation and a digital hummingbird—designed during my practicum and now live at Oakridge Park.
A dark editorial restaurant experience that turns food photography, menu discovery and brand story into a clear path toward booking a table.
A conversion-focused landing page balancing gaming energy, financial trust and product clarity across a shared light and dark component system.
A campus placement and AI hiring platform serving applicants, campuses, companies and channel partners inside one product — now live at placecom.co. Sole design owner, from framing to shipped screens.
Four product brands drifting apart. I led design across the in-house suite and replaced per-product inconsistency with a single shared component library.
Every client wanted a different on-demand product, each designed from scratch. Handled 100+ projects and managed a team of 25+ members across one unified architecture.
A news, entertainment and offers layer shipped preloaded on Intex Android phones in 2017 — designed for users who never chose to install it, and couldn’t remove it. Three levels of loudness, and the two things I’d refuse to ship again.
Smart-home control scattered across an app per manufacturer, pulled into a single dashboard — plus the card, toggle, icon and colour system underneath it, and an honest list of what breaks before it could ship.
Researched with six pet owners. Two apps built around one idea: capture the symptoms while the owner books, so the vet opens the consultation already knowing what they're looking at.
A stethoscope says “medicine” and stops there. Eleven groups of studies later, a dog and a cat drawn as one continuous line — including the better-drawn direction I killed.
An interior design and lighting studio. One monogram carrying two ideas — the Z as built structure, the D as the curve of a fixture and the light it throws.
Nothing in that category yet.
If you're building something where the complexity is real — multi-sided products, enterprise tooling, platforms with more than one kind of user — that's the work I want.