Hi, I'm Amit
I turn complex software into products people can use effortlessly—all day—and lead the teams that bring them to life.
11+ years in UI/UX and product design across SaaS platforms, B2B tools, super apps and mobile. Design systems, user research, and the complicated middle of products that most portfolios leave out.
- GammaStack
- AlmaBay
- Apptunix
- Smoketech
- Signity
- Trigma
Nobody compliments the software they use eight hours a day.
|Four things I'm actually here for
Products & systems
End-to-end product design, and the design systems that keep it consistent once more than one team is shipping.
UI/UX Design Process →Design leadership
I've been the only designer, and I've managed a team of 25+ members across 100+ projects. Reviews, standards, mentoring, and team focus.
View Case Studies →Research & evidence
Usability testing and quantitative research, so decisions come from what users do rather than who argued hardest.
Design & Research Stack →AI fluency
Designing the UX of AI features, and using AI in my own process for research synthesis and faster exploration.
AI Working Method →Thirteen problems worth explaining
Not the prettiest screens I've made — the hardest problems I've solved.
Viral Contest: turning passive sharing into active referrals
A two-iteration acquisition experiment that changed “share to enter” into “bring one friend to unlock”—and increased reported friend invitations from 28% to 76%.
- Growth design
- Gamification
- Referral loop
- Rapid MVP
Aloha: designing a safer and more personal ride-booking experience
A socially conscious ride-hailing platform designed to give passengers greater control, comfort, and safety with female-driver preference, trusted driver re-booking, and 4-digit ride verification.
- Safety-focused UX
- 4-step booking flow
- Driver preferences
- Security verification
Dr Pet: booking a vet at 1am, and arriving prepared
A self-initiated concept, researched with six pet owners. Two apps — one for owners, one for the vet — built around a single idea: capture the symptoms while the owner is booking, so the vet opens the consultation already knowing what they're looking at.
- User interviews
- Wireframes → final UI
- Two-sided flow
- Brand & UI system
A modular super app, instead of one build per client
Every client wanted a different on-demand product and every one was being designed from scratch. Handled 100+ projects and managed a team of 25+ members across one unified architecture.
- Modular architecture
- Team leadership
- Client requirements
- Admin panels
Placecom: four stakeholders, five connected products
A campus placement and AI hiring platform serving applicants, campuses, companies and channel partners — all inside one coherent product, now live at placecom.co. I was the only designer on it, from problem framing to shipped screens.
- Sole design owner
- AI feature UX
- Design system
- Usability testing
Lfty: content on a lock screen, without ruining the lock screen
A news, entertainment and offers layer shipped preloaded on Intex Android phones. Nobody installs a preloaded app and nobody can remove one — so it had to earn a screen it had already taken. Three levels of loudness, and the two things I’d refuse to ship again.
- OEM surfaces
- Interruption design
- Ad & content parity
- Emerging market
◆ Much of this work is live but sits behind client agreements or internal tooling, so these case studies describe the thinking rather than showing every screen. I'm happy to walk through the products in detail in a conversation.
How I got here
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Nov 2024 — Present
UI/UX Lead · GammaStack
Product-suite UX, shared design system and brand direction.
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Mar 2022 — Nov 2024
UI/UX Lead & Product Designer · AlmaBay
Sole design owner for five connected Placecom products.
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Dec 2018 — Feb 2022
Sr UI/UX Designer → UI/UX Lead · Apptunix
Three-role progression, a 20-person team and modular super-app strategy.
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Apr 2017 — Nov 2018
Lead UI/UX & Product Designer · Smoketech
Designed the Trrip ride-hailing product from zero as the sole designer.
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Aug 2015 — Mar 2017
Sr UI/UX Designer · Signity
Android home experience, tax-management PWA and complex workflows.
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Sep 2014 — Jul 2015
UI/UX Designer · Trigma
Web and mobile interface craft that became the foundation for UX.
UI/UX Lead · GammaStack
Lead design across the in-house product suite, owning end-to-end UX for products and admin panels. Built the shared design system and directed one visual language across product, web, campaigns, social and podcast.
Mar 2022 — Nov 2024UI/UX Lead & Product Designer · AlmaBay
Sole design owner for Placecom, a multi-sided campus placement and AI hiring platform. Took five connected products from problem framing through research, flows, prototypes, testing and developer-ready specifications.
Dec 2018 — Feb 2022Sr UI/UX Designer → Team Lead → UI/UX Lead · Apptunix
Progressed through three roles and led a 20-person design team. Designed the modular super-app strategy, customer apps and admin platform while translating client requirements into scalable product architecture.
Apr 2017 — Nov 2018Lead UI/UX & Product Designer · Smoketech
As the only designer, created Trrip—a taxi and ride-hailing product—from business goals and user needs through flows, visual language, complete UI and developer handoff.
Aug 2015 — Mar 2017Sr UI/UX Designer · Signity Software Solutions
Designed Lfty, a glanceable home experience shipped preloaded on Intex smartphones, plus a tax-management PWA with dense tables, complex forms and multi-step filing flows.
Sep 2014 — Jul 2015UI/UX Designer · Trigma
Started with interface craft for web and mobile—layout, colour, typography and brand systems—then moved into UX, the shift that shaped everything that followed.
Design is a Business Decision, not a Taste Decision.
11+ years in UI/UX and product design. Most recently UI/UX Lead at GammaStack, leading an in-house product suite and its design system. Before that, sole design owner for Placecom at AlmaBay.
I've worked as the only designer and led teams of 25+. Lately, I use AI for research synthesis, faster exploration and workflow automation—separating what works from what is hype.
What I do
- End-to-end SaaS, super-app and mobile product design
- Design systems and component libraries
- User research, testing and data-driven decisions
- Design leadership, mentoring and reviews
- Flows, wireframes, prototypes and dev-ready specs
Tools & Stack Full stack ↗
- Figma · Miro · Axure · Framer
- Typeform · Maze · Midjourney · Firebase
- IxDF certified · Quantitative UX research
Certifications & Professional Qualifications
Formal qualifications, design theory and verified credentials that underpin 11+ years of practice.
Human-Computer Interaction: The Foundations of UX Design
View credential ↗Data-Driven Design: Quantitative Research for UX
View credential ↗AI for Designers
View credential ↗Design for Thought and Emotion
View credential ↗Journey Mapping
View credential ↗Design Thinking: The Ultimate Guide
View credential ↗Start the UX Design Process: Empathize, Define, and Ideate
View credential ↗Foundations of User Experience (UX) Design
View credential ↗Diploma in UI/UX
Professional diplomaOpen to Lead, Principal and Head of Design roles
If you're building something where the complexity is real — multi-sided products, enterprise tooling, platforms with more than one kind of user — that's the work I want.