Fourteen sites designed between 2014 and 2017 as part of the in‑house design teams at Trigma and Signity. Two marketplaces, a property‑inspection SaaS, retail and e‑commerce storefronts, and a run of food and delivery brands. This is the visual‑design foundation the product work was built on — shown full length, exactly as it shipped.
14Sites shown, full length
3Years, at the start of 11 in design
3Sectors — marketplace, retail, food
2In‑house design teams — Trigma, Signity
Where this sits. These are the first three years of an eleven‑year career, and they are here for a reason: before the product work, the design systems and the multi‑sided platforms, there was the craft — hierarchy, type, photography, and getting a page to hold together. The case studies carry the product thinking. This page carries the visual work it stands on.
Hover a screen to scroll through it — or open any one full size.
UrbanPro — home page
UrbanPro
Marketplace · Learning
Tutors, trainers and institutes searched by subject and city. Search sits above everything else and the rest of the page is proof — how it works for students, the same thing again for tutors, then the numbers, then the press.
Five unrelated categories — property, living, education, entertainment, transport — behind one search. Each gets a colour and an icon that carries through the filter row and onto every card, so a mixed results grid still reads.
The trial form sits in the hero rather than behind a button. Below it the page stops talking to everyone at once and answers three audiences separately: property managers, business owners, property owners.
Deals and coupons across seven categories. The grid mixes tile sizes so the strongest offers take more room, instead of every deal getting an identical card and none of them standing out.
Designer suits, kurtis and tops. Model cut-outs break out of the red category band, so the garments rather than the layout hold the edge of the section.
The only illustrated page in the set — a drawn landscape instead of product photography, aimed at parents rather than the wholesale buyer the business actually sells to. That tension was never resolved.
The plainest page here: one full-bleed photograph, three service icons and a single button above the fold, with a testimonial video block further down.
The same ordering structure as Amritsari Zaika, restyled for a different brand. Several of these restaurant sites came off one shared layout; what changes is photography, type and colour. Efficient for the studio, and the reason they all rhyme.
Slate and flour as the page surface, ingredients scattered as furniture between the sections, gold rules and script headings. The most considered layout in this set, and the one furthest from a template.
◆ Designed at Trigma (2014 — 2015) and Signity Software Solutions (2015 — 2017), where I worked as part of the in‑house design team. Client brands remain the property of their owners.
If you’re building something where the complexity is real — multi-sided products, enterprise tooling, platforms with more than one kind of user — that’s the work I want.